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Partnership / Alliance Development,

Why Now?
Partnerships and alliances are a product of their environment, the key current factors being; globalisation, new technologies, increased levels of competition, increasingly sophisticated consumers and the ever increasing pace of change.
These factors have forced organisations to look for new business models that enable them to compete within this environment and achieve success.


Realising the Potential of Partnering

Movements such as Mergers and Acquisitions driving Partnerships and Allinaces It is only recently that we have noticed any recognisable approach to looking at partnerships within an overall process and structure with guiding principals. We are seeing a movement to partnerships and extended enterprises, where organisations collaborate to compete and operate more effectively.
Mergers and acquisitions also continually fail to deliver value. Whether it is for reducing costs, growing sales, improving operations or aiding innovation it is a fact that many organisations, regardless of size or sector, now work with alliances or within partnerships and depend on other parties for much of their business success.

What is it?
A business model that is growing in popularity yet remains highly complex, let's be crystal clear what we mean by partnership...

Here is a simple definition of partnership/alliance to help.

Two or more partners working closely together to achieve something one cannot easily do or chooses not to do alone.

Source:- Mark Darby: ALLIANCE BRAND, Fulfilling the Promise of Partnering

What do we do?

We have a number of frameworks, methodologies and tools that we can offer you to build "your way". We work with you to develop three logical stages (Insight ~ Creation and Execution) to develop your own approach to partnership/alliance development. The three stages are practical, relevant, based upon sound research, years of experience and tried and tested processes.

The Overall Process & Key Focus

Action through Learning for Partnership and Alliances Our philosophy is also "action through learning" where we would suggest that the team work with us to build the appropriate framework and tools, evolving it in real practice rather than in an academic vacuum. It is essential that learning is transferred and embedded within the organisation and we work closely with the partnership/alliance team in shaping the tools, solutions and approach needed for success.

 

 

Forces and challenges around partnering continue to grow

  •  Forces for Partnering:-
    •  Customer Multi-Sourcing
    •  Solutions not Products
    •  Pace of Change
    •  Need to do more with less
    •  M&A Barriers
    •  Legislation and Regulation
    •  Costs of collaboration dropping
  •  Forces Challenging Partnering:-
    •  Other business priorities
    •  Factors affecting collaboration
    •  Ignorance of investment needed
    •  Internal build or buy pressures
    •  Fear: lack control / new competition
    •  More attractive partners elsewhere

 

Key Messages For Business Today

  •  The rewards for being good at alliances are attractive
  •  Those who don't ally well will suffer
  •  The bar for being "the leading alliance brand" in every field is getting higher
  •  There is a way through.....developing an alliance brand can be as easy as 123

 

  •  Alliance Brand
    •  Positive reputation and results from its alliance activity

 

  •  Leading Alliance Brand
    •  Stands out in its field as the partner to work with, delivering value for its customers, partners, shareholders and other key stakeholders from its alliance activity


Winning Partnerships are not built overnight but can be as easy as 123

ALLIANTIST VIP MAP© offers a route to CSF 1

The effectiveness of partnering infrastructure has 8 sub elements

ALLIANTIST ICE MAP© enables consistent application of alliance success principles

Benefits:-

  •  Alliance journey guidance to encourage collaboration and team working internally & externally
  •  Simple work flow to ensure fast and efficient path to benefits enabling "go or no go" at each step
  •  Supporting Maps and tools to enable optimisation of value and effective management of risk
  •  Underlying architecture enables tight governance and audit friendly perspective

If you would like to know more about developing effective partnerships or alliances then Click Here

 

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